Effective Date: 01/10/2024
1. Introduction
Welcome to the STAGGI app operated by Staghill SRL ("we", "our", or "us"). We are committed to safeguarding your privacy and ensuring that your personal data is protected. This privacy policy outlines how we collect, use, and safeguard your information when you use our app in accordance with the General Data Protection Regulation (GDPR) and other relevant privacy laws applicable in Europe.
2. Information We Collect
We do not collect any personally identifiable information (PII) from users. However, to provide our services effectively, we collect and use the following types of data:

• Location Data: We collect precise location data via GPS to offer accurate navigation and augmented reality (AR) experiences within the app. This data is used solely for real-time navigation and is not stored on our servers beyond the duration of the session.

• Camera Access: The app requires access to your device's camera to provide AR functionalities. The camera is used in real-time to enhance navigation and locate specific points in your environment. No images or videos are recorded or stored.

• Anonymous Data: We may collect anonymized data such as usage patterns and device information to create heat maps and for maintenance purposes. This data is aggregated and cannot be used to identify individual users.

3. How We Use the Information
The data collected is used to:

• Provide real-time navigation and AR experiences within the app.

• Improve our app's functionality and user experience through performance monitoring and troubleshooting.

• Generate anonymous heat maps for understanding usage patterns and optimizing the service.

• Ensure the app's maintenance and performance are at optimal levels.

4. Legal Basis for Processing Data (GDPR Compliance)
We process your data based on the following legal grounds:

• Consent: By using the STAGGIE app, you consent to the use of your location data and camera access for navigation and AR functionalities.

• Legitimate Interest: The collection of anonymized data is necessary for us to improve the app's performance and user experience.

5. Data Sharing and Disclosure
We do not share, sell, or rent your personal information to third parties. Any anonymous data collected for performance and analytical purposes may be shared with third-party service providers solely for app improvement.
6. Data Retention and Security
Data Retention: We do not store personal data. Anonymized data collected for analytical purposes may be stored for as long as it is needed to fulfill the purposes outlined in this policy.
Data Security: We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the Internet or electronic storage is completely secure.
7. User Rights Under GDPR
As a user in the European Union, you have the following rights regarding your personal data:

• Right to Access: You have the right to request access to any data we may hold about your device.

• Right to Rectification: You have the right to request that we correct any inaccuracies in the data we hold about your device.

• Right to Erasure: You can request the deletion of data related to your device, subject to certain conditions.

• Right to Restrict Processing: You can request that we restrict the processing of your data under certain circumstances.

• Right to Data Portability: You have the right to receive data we have about your device in a structured, commonly used, and machine-readable format.

• Right to Object: You can object to the processing of your data under certain conditions.

To exercise any of these rights, please contact us at info@staghill.be.
8. Responding to Data Requests
Since we do not collect personal information such as names, emails, or phone numbers, it is not possible to identify specific users. If you request access to or deletion of data:

• Anonymized Data: We only collect anonymized data, which is not linked to any individual. Therefore, we are unable to provide or delete information specific to any single user.

• Device-Based Data Requests: If you have concerns about the anonymous data associated with your device, you can contact us with a unique identifier such as a device ID if you wish to verify the data we hold. This identifier would need to be provided voluntarily by you at the time of the request and would only be used to fulfill your request.

Sample Response for Data Request: "We do not collect any personally identifiable information (PII) such as names, email addresses, or phone numbers in the STAGGIE app. All data collected is anonymized and used only for analytical purposes like improving our services and creating usage heat maps. Since this data is not linked to any specific individual, we are unable to provide or delete information specific to any single user."
9. Changes to This Privacy Policy
We may update this privacy policy from time to time. Any changes will be posted within the app and, where appropriate, notified to you by email. Please review this policy periodically for any updates.
10. Contact Us
If you have any questions or concerns about this privacy policy or wish to exercise your rights under GDPR, please contact us at:
Staghill SRL
Oude Vijversstraat 40
1190 Vorst, Belgium
Email: info@staghill.be